How we started Mailmodo to change how we do email marketing
Every startup is just a nudge in the beginning. And it slowly grows into curiosity-filled days. And then sleepless nights. Soon the person gets a hard choice to either build something special, or just ignore and move on. But it all starts with a nudge.
For me, the nudge came as an announcement in 2019 from Google that they had enabled AMP Emails for the Gmail app. I knew what AMP Emails were even then, but had brushed them aside. But this announcement got me thinking. And finally the long-drawn dilemma of to start or not to start setting in. That’s the question always, isn’t it?
The years before Mailmodo
Before I started Mailmodo, I had been working as a marketer at various startups for 6 years. My experience in marketing helped lay the foundation to starting Mailmodo. Earlier, I was leading marketing at a large fintech in India. During my stint, I realized that email is closely tied with all other growth metrics, so cracking email becomes important for businesses.
But emails seemed to have been stuck in the past. Let me tell you how.
Bringing emails out of the Stone Age
Do you remember your first email? It wasn’t very different from the latest email you got. When the internet started, there was Web 1.0 having just static content on a webpage. Then Web 2.0 came, where users could interact with the webpage, fill forms, add comments, like and share etc. And now we’re talking about Web 3.0. Somehow emails couldn’t come out of Web 1.0 and this realization drove me towards AMP emails and Mailmodo.
When Google announced the AMP Email, I knew that it could change the way emails worked forever. Presently, a user just reads an email and gets redirected to an external page for any action they would like to take. With AMP, we wouldn’t need to leave the inbox at all — every action could be completed inside it; both with less time and effort.
As I explored the capabilities of AMP email, I was in for a ride. This technology also opened many avenues for businesses to leverage emails. They could insert interactive elements like forms, accordions, dynamic data and API, etc. inside emails without redirecting their customers to a new webpage.
Let’s be honest, most of the marketing messages that we get are not really useful — especially emails. Usually, we have to read a message and take another step to complete an action. With AMP, we can change all that and make emails relevant, personalized, and most importantly, actionable.
I thought of the impact. If my subscribers could take action inside the email itself without moving to a different webpage, that would be a game-changer customer journey.
The dark lining in the silver cloud
In theory the AMP email looked amazing and something every marketer should have. However, I also discovered that using AMP emails is not easy. AMP emails require coding, technical know-how to set up, in terms of sending configuration and whitelisting. None of the ESPs supported creating and sending AMP emails.
This gap in the Email marketing landscape set me on a journey that gave rise to Mailmodo. With Mailmodo, my aim of helping marketers get better conversions from email marketing using interactive widgets and forms within the email was fulfilled.
Making silver linings — Mailmodo right now
Fast forward to today, right now we are an email marketing software aimed at providing better email conversions and ROI for our clients. And AMP Emails is just one of the tools in our arsenal. We also focus on
- Deliverability and inboxing
- Marketing strategy consultations
- Granular personalization through integrations
- Number of automations to make an email marketer’s life easy. We don’t just provide a nocode tool but we think about the marketers and their users. It’s a long journey and we walk with every email marketer to help them get where they want to be.
What’s in it for you?
With Mailmodo, we brought together all the features of a regular ESP along with the power of AMP email. Our product has the following features:
- No-code creation and sending of both AMP and HTML emails
- Bulk emailing
- Email automation
- Transactional emails
- Contact list management
As I said earlier, our aim is to simplify an email marketer’s life and propel emails to the future. So far, we believe we have achieved in doing so but our journey has just begun.
If you’re running a business and want to improve your customer experience with emails, then Mailmodo is your answer.
If you have any more questions, you can visit our website
